Identity Design, Naming & Packaging for a business specialised in preparing Poke Bowls. After a few rounds of brainstorms, it was decided to propose the name “WIKI”, which translated from hawaiian means fast, quick (which is characteristic for Poke, being a fast-food product).
In order to strengthen the brand philosophy and to support its graphical presence, we created tiki, a hawaiian spiritual symbol that often represents the first human being on Earth. In our case it represents strength, courage and power. Besides the spiritual side of the symbol, it aims to make the brand more flexible and memorable by giving it a lot of graphic opportunities.
